Aliança Farma
VISUAL IDENTITY
Country: Paulino Neves, Brazil
Art Director: Júnior Wily
Year: 2022
About
Aliança Farma, a newcomer to the market, stands out for offering more than just the sale of medicines. Its commitment goes further, not only by recommending and providing the best solutions, but also by establishing family relationships with its customers.
The name "Aliança" directly reflects this commitment, which is one of the company's most striking characteristics, encompassing not only its customers, but also its employees and partners.
In addition, the term "Farma," derived from the word "pharmacy," highlights that the company is made up not only of pharmacists, but also of health professionals, emphasizing its holistic approach to the well-being and health of customers.
The challenge
The Aliança Farma project was a crucial challenge, as this brand seeks to convey affection and care in the pharmaceutical sector.
The choice of striking colors, legible typography and a symbol made up of an acronym with the brand's initials. Consistency in the application of visual elements across all marketing materials, together with images that portray the feeling of comfort and care, will contribute to creating an effective visual identity that reinforces Aliança Farma's commitment to the well-being of its customers.
This will position it as a reliable brand that cares about healthcare.
The solution
The process of creating the visual identity for Aliança Farma involved a deep immersion in the project, seeking to understand the origins and true meaning of the word "Aliança". In addition, a detailed study was carried out on the meaning of the colors and their relationship with the brand. This dive into the roots and fundamental concepts allowed for an authentic and meaningful approach.
The next step was to design a symbol that was easily applicable and aligned with the brand concept. This symbol was carefully designed to effectively represent the idea of care and affection, thus consolidating Aliança Farma's visual identity. This meticulous and thoughtful process ensured that the visual identity effectively conveyed the brand's values and mission.
Danrley & Raelly
Aliança Farma
"A Aliança Farma é um projeto pensado em cada detalhe, com o melhor desenvolvimento na identidade visual entendendo e executando o que queríamos.
Foi sem demora e o atendimento super atencioso.
Só tenho a agradecer pelo nosso projeto 💚👏🏻"