BHS Solar
VISUAL IDENTITY | ART FINISHER | SOCIAL MEDIA DESIGN
Country: Barreirinhas, Brazil
Design | Strategy: Júnior Wily
Year: 2022
About
BHS Solar is a Brazilian company with a mission to boost the economy and promote sustainability by enabling companies and households to produce their own energy in a clean and renewable way. Our initiative not only provides financial benefits, but also plays a vital role in preserving the environment.
It is worth noting that the name "BHS" is inspired by Barreirinhas, a tourist town that is the gateway to the magnificent Lençóis Maranhenses. Thus, our commitment to clean energy is also aligned with the natural beauty of the region. We are ready to help build a greener and more economical future.
The challenge
Creating BHS Solar visual identity was a major creative challenge. We sought to represent the sun and sustainability in an authentic way, incorporate regional elements, convey technological innovation and communicate effectively with the target audience.
In addition, the aim was to design a versatile brand for different media and capable of standing out in a competitive market that is constantly evolving. The visual identity must stand the test of time, allowing the company to grow and evolve without losing its essence, while maintaining its prominent position in the solar energy industry.
