Summus
Contabilidade
VISUAL IDENTITY
Country: São Luís, Brazil
Art Director: Júnior Wily
Year: 2022
About
The company excels in providing accounting services, specializing in the Personnel Department sector. Our main target audience is entrepreneurs, managers and growing companies.
The Personnel Department plays a crucial role, as it is responsible for managing a company's most valuable assets: its employees.
The challenge
The main challenge of this project was not only to design a professional and modern brand, but also to create an identity that connected with people, since the personnel department is intrinsically linked to individuals. To achieve this goal, we opted for more organic colors, typography and shapes in the composition of this project, with the aim of conveying a sense of closeness and reliability to clients. Our approach reflects our commitment to offering accounting services that not only meet business needs, but also value the importance of human relationships in the corporate environment.
The name
The word "Summus," derived from Latin, means "the highest" and represents a superlative of "super," which means "above." This linguistic root gave rise to several other words, such as "summa," which translates as "essence or maximum" and evolved into the word "soma" in Portuguese. "Sum," also known as "addition," is one of the fundamental operations of algebra, which is one of the branches of mathematics. The use of the word "Summus" not only reflects the search for excellence and the maximum in our undertakings, but also carries with it a connection with mathematics, symbolizing the precision and technical foundation that guide our actions and decisions.
Adeliane Lopes
Summus Contabilidade
"Buscávamos uma marca, um layout, que captasse as nossas aspirações profissionais e demonstrasse a proposta, do nosso escritório contábil, de ser uma ferramenta de interação ,agregação, leveza, simetria e harmônia dos assuntos contábeis com os nossos clientes pautados por uma atuação consultiva, na busca de um crescimento seguro para os emprendimentos assisitidos. Assim agradecemos ao Júnior Wily que captou e nos auxiliou no surgimento da imagem da Summus Contabilidade."