Tutóia Açaí
VISUAL IDENTITY
Country: Tutóia, Brazil
Design | Strategy: Júnior Wily
Motion Graphics: Matheus Schumacher
Year: 2021
About
The Tutóia Açaí brand emerged with a clear and defined mission: to provide nutritious and healthy food quickly, with excellent service, in a clean and pleasant environment.
We seek to fulfill this mission through our expertise in offering products of unquestionable high quality, always maintaining total transparency when sharing information about our company, Tutóia Açaí, and the products we offer.
Within our range of products, we include natural Açaí pulp, which undergoes a rigorous selection and storage process to guarantee its exceptional quality.
The challenge
In this project, we faced one of the most inspiring challenges: to give life to a brand that captured the essence of Tutóia Açaí, as well as the beauty of the tropical region where it operates.
Combining this concept with the natural and healthy fruit, Açaí, our mission was to create a brand that was serious, but at the same time communicative; modern, but with a touch of everyday authenticity. Conveying health, quality and a commitment to well-being.
The solution
Our inspiration for the brand's symbol came from Tutóia's natural beauty, including Barra beach and the Lençóis Maranhenses, as well as the açaí tree and its fruit, the açaí, which has become a common symbol in coastal towns due to its health benefits. Finally, our symbol represents the unmistakable refreshment of an ice-cold glass of açaí.
