Vanussa Cantanhede
VISUAL IDENTITY + SOCIAL MEDIA DESIGN
Country: Barreirinhas, Brazil
Art Director: Júnior Wily
Motion Graphics: Matheus Schumacher
Year: 2021
About
Vanussa Cantanhede is a Brazilian Psychologist and Neuropsychologist who has been working in the city of Barreirinhas for over 10 years, pioneering psychotherapeutic care in the clinical context in this region. She is currently expanding her reach through consultations and online content.
Her main concern was to have a visual identity that conveyed exactly what her brand stands for, in order to attract a segmented audience.
The challenge
Creating a visual identity that expresses care, affection and professionalism may seem simple, but it is not quite so.
Our mission was to create a strong, human and confident brand that, in addition to being linked to psychology, conveyed this feeling of lightness and well-being.
The solution
To create a concept in line with psychology, we looked to Greek culture for inspiration, which helped us define the brand's central objective. We chose soft colors to convey tranquility. With delicate and friendly lines, we were able to express the whole essence of the Vanussa Cantanhede brand.
Vanussa Cantanhede
Psicóloga
“Ao iniciar e buscar mais investimento na área digital encontrei esse excelente profissional e produto sobre Identidade visual!
Sou muito grata e feliz pelo produto apresentado porque a ID Visual produz um efeito imenso de referência e autoridade! Por isso,
super indico! Você não irá se arrepender! "